Epic Curing
Brand Strategy, Copywriting
The Ask
Epic Curing is a meat curing company located in Washington, DC. When they came to us, they were in the early stages of their business and needed help introducing their selection of delicious cured meats to the world. Along with the Workhorse team, we teamed up to design their brand and layout a digital marketing plan for their launch.
The Deliverable
For Epic, their biggest challenge was finding a way to stand out against the new era of artisan meats. Once we had a firm grasp of the landscape, we worked with Epic to identify their mission, vision, and brand voice. After outlining their brand strategy, their visual identity was created. From here we developed a marketing plan to get their brand in front of their audience, with a strong focus on social media.
One part of a key part of our digital strategy was knowing when to take things offline. We worked with Epic to launch a string of summer pop-ups by partnering with bars, breweries, and distilleries all over D.C. This Epic End of Summer series, got Epic directly in front of their audience and gave them the space to form meaningful, first-time interactions with the brand. The citywide brand launch also helped to give the perception of a high quality brand, providing the credibility to get in stores, make early sales, and develop their product line.
Work completed during my time at Workhorse Collective.