Boody Eco Wear
Campaign Concepting, Content Strategy, Copywriting
The Ask
Boody is a line of everyday, eco-friendly apparel made from bamboo. When they came to Workhorse, they had a thriving Australian brand and were ready to break into the North American market.
The Deliverable
Over the course of three years, I worked with the Workhorse team to execute Boody’s ongoing marketing plan which included developing and writing content for their email program and social media channels, along with concepting campaigns for various product launches.
We built Boody’s North American brand from the ground up. We crafted a dynamic narrative around every day comfort and the accessibility of eco-friendly materials through multi-tiered digital marketing campaigns and focused on developing content and creating campaigns that were adaptive and thoughtful—remaining true to Boody’s core values around sustainable business practice. Through our strategic work with influencers and community engagement, we grew their instagram following to over 20k in one year—a following of real people with real love for the brand.
Work completed during my time at Workhorse Collective.